Practice and industry website content for Am Law 100 firms - built for GenAI visibility.

Writing practice and industry content in-house is one of the most expensive hidden costs of a website relaunch. It consumes 1,500+ hours of time that partners and MBD teams could otherwise spend on billable work and growth.

Assigning a large-scale, high-visibility project to an already stretched MBD team leads to burnout, erodes partner trust, and delays launch by months.

At The Found Word, we eliminate those risks.

We do one thing.

We write high-impact, SEO- and GEO-optimized practice and industry website content for Am Law 100 firms. Our content is built to capture the attention of both human decision-makers and GenAI algorithms.

ContentSync™: our proprietary six-step framework.

ContentSync™ is our proprietary six-step framework to transform practice and industry content into a powerful business development asset. We deliver high-impact content at scale - without burdening your MBD team or jeopardizing partner trust.

Your new practice and industry descriptions will double as a strategic content library that can fuel proposals, submissions, and recruiting materials - delivering ROI for years to come.

Seema Maglio, Founder

Named among the “Global 100 Leaders in Legal Strategy and Consulting” by Lawdragon.

Content designed for the future of search.

In-house counsel and business leaders are already using tools like ChatGPT, Gemini, Perplexity, Copilot, and other large language models (LLMs) to evaluate law firms. Your prospective clients are forming opinions about your firm before they ever visit your website.

Traditional SEO is not enough to make your content visible to LLMs.

At The Found Word, we integrate both SEO and GEO to develop content that is designed for GenAI visibility. Without GEO, firms risk losing out on high-value leads.

Every member of our team is a seasoned content writer with 20+ years of legal marketing experience.

We are fluent across all practice areas and industries. With decades of partner-facing experience inside BigLaw, we understand the pressure and constraints your team operates under.

Through white-glove service, we manage the entire process - from template creation to partner interviews to final delivery - all within a timeframe that would be impossible to achieve in-house.

Scaling Creativity Through AI

We use two subscription-based enterprise AI tools within our workflow – ChatGPT Business (for first drafts) and Clearscope (for SEO/GEO optimization).

Think of a first draft as scaffolding: it provides structure, but not substance. With AI, that scaffolding goes up in minutes instead of hours, giving us more time to develop an impactful and authentic narrative. Once we write the content, we use Clearscope to optimize it.

These tools don’t replace human creativity - they scale it.

"Unlike other content writers, Seema understands the challenges that legal marketers face. She leverages expert knowledge of the legal industry, and internal workflows, when delivering practice and industry content."

Mereen Miran | Director of Business Development, McDermott Will & Schulte (Am Law 50)
"Seema is proactive, strategic, and creative. She is an exceptional writer."

Dr. Chris Holly | Partner, Cooley (Am Law 20)
"I continue to be impressed by Seema’s ability to identify key differentiators and write an impactful narrative around that. She works so well with our team and delivers high-quality content on time and within budget."

Andrea Cale, Former Director of Client Development, Fried Frank (Am Law 100)