We lead large-scale development of
practice and industry website content for
Am Law 100 firms.

Rewriting your firm’s practice and industry content is one of the most visible — and risky — projects to handle internally.

We deliver high-quality, partner-approved content at scale, without burdening your team or jeopardizing partner trust.

Named among the “Global 100 Leaders in Legal Strategy and Consulting” by Lawdragon.

I’m Seema Maglio, Founder and Chief Content Officer of The Found Word. My team and I are seasoned legal marketers and content writers with decades of experience inside BigLaw.

We lead large-scale development of practice and industry website content - projects that span 50 to 100 pages and involve multiple stakeholders. We apply SEO and GEO (generative engine optimization) to deliver content that is optimized for the future of search.

Handling content development in-house is one of the most expensive hidden costs of a website relaunch. A project of this scope can consume over 1,500 hours in lost productivity, leading to partner frustration and MBD team burnout.

When you hire us, you eliminate these risks. Through our six-step process, ContentSync™, we deliver high-impact content without pulling partners or MBD teams away from higher-value work. Your new practice and industry pages will double as a strategic content library that can fuel proposals, submissions, and recruiting materials – delivering ROI for years to come.

Our Team

By 2027, generative AI platforms will overtake traditional Google searches.

Your clients rely on GenAI to help them make business decisions, including which firms to hire. By applying both SEO and GEO, our content is designed for improved GenAI visibility.

We do one thing. And we do it exceptionally well.

We write high-impact, SEO/GEO optimized practice and industry website content for Am Law 100 firms.

Every member of our team has over 20 years of experience in legal marketing. We have expertise across all major practice areas - including employment, funds, IP, litigation, real estate, regulatory, restructuring, tax, and transactions - and fluency in both traditional and emerging industries - from healthcare and banking to AI and crypto.

With decades of partner-facing experience inside BigLaw, we understand the pressure and constraints your team operates under. Through white-glove service, we manage the entire process - from template creation to partner interviews to final delivery - so your team can focus on work that strengthens partner trust.

Through our ContentSync™ process, we will transform your practice and industry website content into a powerful business development asset. By working directly with your partners, we develop content that reflects authentic insights, amplifies key differentiators, and addresses client pain points - helping you stand out in the market.

GEO: Optimized for GenAI

GenAI is changing how people make decisions – and that includes your clients.

In-house counsel and business leaders are already using tools like ChatGPT, Gemini, Perplexity, Copilot, and other large language models (LLMs) to research law firms. According to a recent Association of Corporate Counsel report, more than half of in-house counsel already use GenAI, and a third of them cite improved decision-making as the #1 benefit.

Traditional SEO optimization is not enough to make your content visible to LLMs. GEO closes that gap by helping your firm’s practice and industry content capture the attention of GenAI platforms. Firms that don’t integrate GEO risk losing out on million-dollar leads. Our practice and industry content:

  • Engages your human audience through authentic storytelling built around key differentiators; and

  • Improves GenAI visibility through:

    • SEO-aligned language

    • Clear structure

    • Consistent industry terminology

    • Meaningful context

Scaling Creativity Through AI

We use two subscription-based enterprise AI tools within our workflow – ChatGPT Business (for first drafts) and Clearscope (for SEO/GEO optimization).

Think of a first draft as scaffolding: it provides structure, but lacks substance. With AI, that scaffolding goes up in minutes instead of hours, freeing us up to focus on what matters most - interviewing your partners, uncovering authentic insights, and building meaningful content that reflects your firm’s core differentiators. Once we develop the content, we use Clearscope to optimize it.

These tools don’t replace human creativity - they scale it - allowing us to deliver exceptional results in a timeframe that would be impossible otherwise.

  • "Unlike other content writers, Seema understands the challenges that legal marketers face. She leverages expert knowledge of the legal industry, and internal workflows, when delivering practice and industry content."

    Mereen Miran | Director of Business Development, McDermott Will & Schulte (Am Law 50)

  • "Seema is proactive, strategic, and creative. She is an exceptional writer."

    Dr. Chris Holly | Partner, Cooley (Am Law 20)

  • "I continue to be impressed by Seema’s ability to identify key differentiators and write an impactful narrative around that. She works so well with our team and delivers high-quality content on time and within budget."

    Andrea Cale, Former Director of Client Development, Fried Frank (Am Law 100)