We lead large-scale development of practice and industry content for Am Law 100 firms.
Practice and industry content is often written by multiple people across marketing/BD teams that are short-staffed and overworked.
Because this type of content is both nuanced and high volume, it’s rarely
outsourced - it requires a specialized skillset that’s hard to come by.
Until now.
“Global 100 Leaders in Legal Strategy and Consulting.”
Lawdragon 2025
I’m Seema Maglio, Founder + Chief Content Officer of The Found Word. With two decades of experience inside BigLaw and boutiques, and a client roster of Am Law 100 firms, I know how to deliver high-impact practice and industry content at scale.
My team and I are seasoned content writers and veteran legal marketers. Each of us brings more than 20 years of experience, so we have expert knowledge of sophisticated practices and industries. Through our ContentSync™ process, we will transform your practice and industry content into a powerful business development asset.
Your new content library can be used to fuel website copy, pitch materials, RFP responses, submissions, and recruiting materials - delivering ROI for years to come.
Services
Website Content
We write SEO-optimized content for practice and industry website pages. We have deep knowledge of all law firm practice areas – transactions, litigation, regulatory, IP, restructuring, and everything in between. We are also fluent across industries, from traditional sectors like healthcare and banking to new sectors like AI and crypto. Our compelling website content is designed for improved search engine rankings.
Pitch Content
As former in-house business development executives, we have a thorough understanding of the legal sales cycle. Our writers create pitch materials that simplify the complex, presenting practice and industry capabilities in an easy-to-understand way. Our narrative is built around key differentiators, weaving in both data and human-interest elements. This results in pitch content that resonates with clients and prospects on a deeper level.
ContentSync™
Outsourcing projects can sometimes create more problems than they solve. At The Found Word, we know that it’s not just the end product that matters. Your experience along the way is equally important.
Our clients trust us because we don’t just write - we project-manage every step, including working directly with partners and other stakeholders. Through our six-step process, ContentSync™, we will transform your practice and industry content into a powerful business development asset - one that generates ROI for years to come.
Click the image below to learn more about our ContentSync™ process:
Content Approach
Zero fluff
Our content does not contain fluff or buzzwords like “breadth and depth.” With first-hand knowledge of how to position elite practices and industries, we don’t need to rely on fluff.
Key differentiators
We conduct partner interviews to pinpoint the key differentiators that set your firm apart. We then employ exceptional writing to craft a concise and authentic narrative around that.
AI efficiency
We leverage cutting-edge, subscription-based AI business tools to reduce drafting time and optimize content for search engines. Our content is written by humans for humans, but with the help of AI, we get it done quicker.
Client focused
We take a client-centric approach, creating content that addresses pain points and demonstrates the impact of your work. By showcasing how your firm solves specific problems, we help build credibility and trust.
