Sara Goddard

Sara crafts content that drives strategy and results. With over 20 years in legal marketing and business development, she has written compelling practice and industry content for several law firms. Most recently, she spent a decade at Builden Partners, a legal marketing consultancy, where she worked directly with Am Law 100 firms on high-impact content projects. Sara was trusted to interview the law firms’ key clients as part of the content development process. Prior to Builden, she held business development roles at leading mid-size law firms.

Sara works closely with law firms to tailor content to their unique voice, brand, and goals. Her ability to translate complex legal concepts into accessible, persuasive narratives makes her a trusted partner for firms of all sizes. She earned a BA in Communication Studies and History from Saint Mary's College in Notre Dame, IN. Sara lives in Chicago with her family. When she’s not helping clients, she enjoys traveling (her most memorable trip was an African safari), reading (especially historical fiction), watching her kids play basketball and soccer, and taking their pug, Otis, for walks.