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We start with a complimentary 45-minute listening call. We’ll explore how AI is shaping firm leadership priorities, the current state of your content, and where content transformation fits within your broader strategy.
Listening Call
Next, we build two vertebra in your Identity Spine™ - one practice and one industry. This process allows us to uncover bottlenecks, build a project foundation, and develop a content architecture that can scale.
Foundation Phase
After the Foundation Phase, we prepare a detailed proposal for building the rest of your practice and industry vertebrae to form your Identity Spine™. If you move forward, the Foundation Phase fee is credited.