ContentScale™

Our six-step system for transforming practice and industry pages at enterprise scale –purpose-built for BigLaw.

How ContentScale™ Works

How we get started.

Listening Call

We start with a complimentary 45-minute listening call. We’ll ask you questions to understand the current state of your content, your desired future state, the roadblocks that stand in the way, and how you define success for this project. Your feedback will guide us during the Foundation Phase.

Foundation Phase

Next, we write content for one practice page and one industry page. We take both pages through our six-step ContentScale™ System, leaving you with two partner-approved, SEO/GEO optimized pages. This process allows us to uncover bottlenecks, build a project foundation, and develop a content format that can be scaled.

Proposal

After the Foundation Phase, we prepare a detailed proposal for taking your remaining pages through our ContentScale™ System, including a clear scope of deliverables, production schedule, and total investment. If you move forward, the Foundation Phase fee is credited toward the full engagement.