ContentScale™

Our six-step system for transforming practice and industry pages at enterprise scale –purpose-built for BigLaw.

How ContentScale™ Works

  • We lead structured interviews with your practice and industry chairs to extract the details that LLMs, and clients, look for.

    Strategic value:
    Client-centric partner insights across all practices and industries, leading to faster approvals later in the process.

  • We review interview insights and reference materials to establish a core identity that is supported by 2-3 key differentiators.

    Strategic value:
    Unique identity for each practice and industry that sets you apart from peers.

  • We write high-impact content built around your core identity and key differentiators. Seema serves as chief editor, ensuring that all pages are strategically aligned and ABA compliant.

    Strategic value:
    High-impact, one-voice content across a large volume of pages. Quality and consistency, delivered at scale.

  • Through our SignalAlignAIFramework, we optimize the content by aligning it with the signals LLMs use to evaluate and recommend firms. We incorporate SEO and GEO.

    Strategic value:
    Content designed for AI-driven discovery. Static marketing pages transform into a client acquisition asset.

  • Drafts are routed through a structured approval process - first to the MBD lead, then to partners. Because the content is built around partner insights, the approval process is typically quick.

    Strategic value:
    Reduced revision cycles, protected partner trust, and minimal burden on MBD teams.

  • We deliver partner-approved, GenAI-optimized pages on a rolling basis. The pages will also function as a strategic content library that can support pitch decks, proposals, submissions, and recruiting materials

    Strategic value:
    Content written, optimized, and finalized in a timeframe that would be impossible to achieve in-house, with ROI that extends far beyond GenAI optimization.

How we get started.

Listening Call

We start with a complimentary 45-minute listening call. We’ll ask you questions to understand the current state of your content, your desired future state, the roadblocks that stand in the way, and how you define success for this project. Your feedback will guide us during the Foundation Phase.

Foundation Phase

Next, we write content for one practice page and one industry page. We take both pages through our six-step ContentScale™ System, leaving you with two partner-approved, SEO/GEO optimized pages. This process allows us to uncover bottlenecks, build a project foundation, and develop a content format that can be scaled.

Proposal

After the Foundation Phase, we prepare a detailed proposal for taking your remaining pages through our ContentScale™ System, including a clear scope of deliverables, production schedule, and total investment. If you move forward, the Foundation Phase fee is credited toward the full engagement.